Laura Durán

Product Designer

LinkedIn

About

Highly accomplished and results-driven Senior Product Design Leader with over 9 years of hands-on experience in product development and user experience. Proven track record in directing design processes, fostering innovation, and delivering impactful solutions that drive positive change. Expertise spans from strategic conceptualization and design system development to leading cross-functional teams and achieving significant improvements in product usability, sales revenue, and customer satisfaction.

Work Experience

Product Design Lead

Inorca Seating | Full-time

Dec 2025 - Present

Managed all aspects of product development, overseeing the creation of over 25 products and driving significant business growth through strategic design initiatives.

  • Managed end-to-end product development for over 25 products, achieving a 20% increase in sales revenue and a 15% improvement in customer satisfaction ratings.
  • Collaborated extensively across departments to ensure seamless operations, meet customer needs, and uphold brand standards.
  • Led research and development efforts, synthesizing data-driven insights to inform strategic decisions, resulting in a 20% increase in product usability and a 10% enhancement in aesthetics.
  • Partnered with Business Development and Sales teams to devise innovative go-to-market strategies, expanding market share by 25% and increasing sales revenue by 15%.
  • Championed innovation by developing future-generation products, driving a 30% increase in market demand and positioning the company as an industry leader.

Intern - Application and Platform Development Devices

Organization of American States | Internship

Dec 2025 - Present

Senior Design Consultant

Primart Studios

Dec 2025 - Present

Provided expert design consultation, translating client needs into effective solutions and driving significant improvements in brand awareness and customer engagement.

  • Translated complex client needs and business objectives into effective design solutions through close collaboration with national and international clients.
  • Led brainstorming sessions and creative workshops, generating innovative and strategic concepts that boosted brand awareness by 20% and customer engagement metrics by 25%.
  • Developed robust brand strategies, including visual identity and brand voice, to ensure consistent brand communications across all platforms.
  • Collaborated with multidisciplinary teams (web development, marketing) to integrate design strategies effectively across all platforms and channels.

UX/UI Specialist

Atix Digital | Full-time

Dec 2025 - Present

Leading the design and iteration of financial inclusion products, developing comprehensive user flows, and enhancing user experience and team efficiency.

  • Led end-to-end design for innovative financial inclusion initiatives, leveraging collaborative economic models to expand access to financial resources and promote sustainable community development.
  • Designed comprehensive user flows for 4 distinct products, ensuring design consistency and a seamless user journey across diverse projects tailored to individual client needs.
  • Spearheaded the development of a design system, increasing client satisfaction scores by 30% through streamlined collaboration and design uniformity across projects.
  • Drove significant improvements in user experience by leading iterative design of product features and functionalities across multiple client projects, informed by diverse user archetypes.
  • Decreased project completion time by 20% and enhanced team communication by developing comprehensive documentation for product features and workflows.

Education

Information Systems - UX Concentration

Nova Southeastern University

3.97

Usability Principles & Cognitive Psychology for UX

Universidad ICESI

Project Management - PMI Standards

Universidad Javeriana

Industrial Design

Universidad ICESI

Dean's List - Honor Scholarship for Academic Excellence

Languages

Spanish (Fluent) , English (Fluent) , French (Proficient)

Skills

Product Strategy

  • Strategic Planning
  • Market Analysis
  • Roadmapping

Prototyping

  • High-Fidelity Prototyping
  • Interactive Prototypes
  • Wireframing

Figma

  • UI/UX Design
  • Collaboration
  • Design Tools

Conceptualization

  • Ideation
  • Creative Problem Solving
  • Concept Development

Excel

  • Data Organization
  • Spreadsheet Management

Design Systems

  • Scalable Design
  • Component Libraries
  • Consistency

Data Analysis

  • Quantitative Analysis
  • Data Interpretation
  • Insights

Usability Testing

  • User Research
  • User Feedback
  • Heuristic Evaluation

Tableau

  • Data Visualization
  • Dashboard Creation

Adobe Creative Cloud

  • Photoshop
  • Illustrator
  • InDesign

Visual Design

  • UI Design
  • Branding
  • Aesthetics

Wireframing

  • Low-Fidelity Prototyping
  • Information Architecture

Project Documentation

  • Requirements Gathering
  • Workflow Definition
  • Technical Writing

User Research

  • Qualitative Research
  • Quantitative Research
  • Persona Development

Miro

  • Collaborative Whiteboarding
  • Brainstorming
  • Workshop Facilitation

Interaction Design

  • User Flows
  • User Journeys
  • Prototyping

Microservice Development

  • System Architecture
  • API Design

Notion

  • Project Management
  • Documentation
  • Knowledge Management